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Short answer: The launch is the small part. The Planetary Society's accounting of Perseverance puts launch services on the Atlas V 541 in 2020 at $243 million, spacecraft development at $2.2 billion and about $300 million for operations over the two-year prime mission: about $2.7 billion in total. Mars needs a high-energy escape trajectory and a launch window that comes around about every 26 months. At the small end, NASA's twin ESCAPADE orbiters, built by Rocket Lab and launched on New Glenn in November 2025, were roughly an $80 million mission.
List and rideshare prices as of 2026-10-11. Figures track the launch cost guide; contract prices vary.
| Option | Price | Notes |
|---|---|---|
| Perseverance launch, Atlas V 541 (2020) | $243M | Launch services |
| Perseverance spacecraft development | $2.2B | Rover, cruise stage and sky-crane landing system |
| Prime-mission operations | ~$300M | Two-year prime mission |
| Falcon Heavy, dedicated (list) | $97M (last listed 2022) | SpaceX's last published Falcon Heavy price; NASA deep-space launches add mission-unique costs |
| Small Mars orbiters (ESCAPADE, 2025) | ~$80M (whole mission) | Twin orbiters built by Rocket Lab; launched on New Glenn on November 13, 2025 |
About $2.7 billion including development, launch and prime-mission operations, per The Planetary Society's accounting ($2.725 billion in its table).
SpaceX has published no Mars pricing for Starship; any saving is speculative until it flies there.
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